Artwork Guidelines

Suitable file formats:

Formats you need to resave:

Formats we do not accept (but we can recreate):

Colours:

Bleed:

Text Margin:

Other things you should look out for:

How can I avoid smudging?

How can I avoid smudging?

Ink can take a VERY long time to dry. Because of our fast turnaround time for flyers, we dont have much more than a day to let our printed sheets dry. Therefore there is a risk that when handled by greasy hands, any four colour(rich) blacks on your flyer may smudge. What is a four colour(rich) black? It is an area that has been coated by all four C, M, Y & K colour ink plates thus making the paper very saturated with ink which requires increased drying times. How can I avoid this? If you use a 100K black it wont smudge but it will print more like a very very dark grey so we would recommend using a 20% Cyan shiner to darken it up and remain smudge free. Here is how to set this up in Adobe applications:


Borders

Borders

Our guillotines cut to very high tolerances but as your flyers will be printed on a sheet with others, this slightly increases the margin for error when cutting up the sheet. If you choose to apply a border around your design, please be aware that if our guillotines cut 0.5mm too much in one direction, this will result in 0.5mm of the bleed area being added onto one edge plus 0.5mm into the trim guides on the opposite edge. The result is a 1mm visible difference. Whilst to many people this difference is barely noticeable, if you are concerned with how this might affect your flyer, you should ensure that your borders are at least 5mm from each edge and therefore the 1mm difference will seem relativetly much smaller than a border that is, say, 2-3mm from the trim edge.

Blushing

Blushing

If you design your flyers with a solid colour on one side and a light colour on the reverse (eg white) it is likely that the white reverse becomes discoloured by the ink from the solid colour - this is called blushing and is caused by the guillotine cutting edge bringing ink from the solid side to the light. If you want to avoid this please bare this in mind when designing your flyers.

Free artwork checking

Do call or email for advice if you're unsure, or email your artwork for free checking to info@motionprinting.co.uk. We are happy to advice and for a small fee from £15+VAT help get the exact result you require if you do not have the software or experience.